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Consultancy...AerodynamicsDurabilityElectricalEMC EngineeringMaterialsNVHSafetyThermal ManagementVehicle Dynamics
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Consultancy: Durability"What would you need to do to your product to double its life?"This question is trickier than it first seems; its the sort of question MIRA's durability engineers have put a lot of thought into solving. The answer is not to double the strength or thickness of its materials! The route to finding the answer lies in first understanding what durability means, what factors contribute to it and how durable your product currently is. To do this you need to know how your product is used. What is durability?Durability is the ability of something to perform its function repeatedly. It is not performance; performance is what a product can do e.g. its speed, acceleration, braking, crash worthiness, strength, rigidity etc. It is not robustness; robustness is its ability not to break, even if pushed somewhat beyond its expected performance.
Why is durability important?In vehicle terms, performance is what stimulates customer interest but durability is what sells it. Cars that will still perform after 3 years of use are the ones with high residual values. How is your product used?Do you know what your customers do with your product, where they do it , how hard, how fast, how often and for how long? Without this information it is likely you are working towards the wrong set of targets! Converting Product Life Aspirations into Meaningful Durability Targets
When were your durability test schedules established and what are they based on? If you are unsure or the answer is "we've always done it like this" then you are not alone. Many manufacturers are testing to old, long established specifications often based on historical best guesses. Some of these have stood the test of time, so why challenge these specifications?
MIRA's durability team offer a full durability engineering service:
MIRA's experts in durability can help you to develop durability test schedules which reflect current customer usage and environmental conditions. Consequently you can expect:
Integrated Durability Engineering (IDE)Whilst employing dedicated experts in the fields of durability engineering and fatigue analysis, MIRA has pioneered the integration of engineering for durability throughout the product design and development process. This has meant developing new tools and investing in training but has enabled us to reduce development times but still deliver high quality products. The overall aim of IDE is to bring together all the relevant engineering disciplines to ensure product designs are optimised for their durability performance, with the advantage that problems are found earlier in the design process, and changes made before investment in expensive tooling.
The key to IDE designing components and systems to last the life of the vehicle. This necessitates bringing together FEA (Finite Element Analysis) and vehicle dynamics modeling then applying MIRA’s digital proving ground to accurately predict the life of the product. With IDE, elements of the entire process, from concept through to product realisation and sale are all linked together as inputs and outputs at every stage in the cycle, and are interdependent. From the three areas of vehicle design – strength issues, robustness, and durability – aspects of what is now described as robustness were previously included. Designing for DurabilityFor a long time durability has only been considered at the end of a product development programme, usually in the final weeks before it is due to go on sale. Failures at this stage are very expensive to remedy and can even lead to the whole programme being cancelled. MIRA has invested in developing methods enabling us to design with durability in mind. Armed with accurate durability targets and using an integrated approach to durability engineering we are able to remove the uncertainty from the product development programme.
“The resolution achieved is unprecedented in the world of virtual proving grounds“
Faster development & lower costs
Virtual Proving Ground
Virtual Test Rig
Other uses for the Virtual Proving Ground & Test Rig
Complementary Services and FacilitiesDurability consultancy is part of MIRA's comprehensive capabilities for vehicle development and testing. Further details of which can be found using the following links: MIRA - Testing Facilities - Durability and Fatigue
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Case Studies
Safety system integration
Optimus, our benchmark
Innovative modular
Tesla high-performance
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