Product Engineering...
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Value Engineering
Through the teardown of the OEM product MIRA's teams pool all their multi-disciplinary knowledge to generate a list of 'value' engineering opportunities for the client. These will identifying ideas that reduce the manufacturing cost and/or weight of the vehicle without compromise to its perceived performance or quality. The focus is on items that are achievable in product life cycle.
The types of ideas generated include:
- Integration - Reducing parts by integrating features of two or more components into a single part
- Material Change - Selection of alternative, more cost/weight efficient materials
- Deletion - System modifications to reduce the parts list or processes
- Commonisation - Ways or using common parts or processes across the range and or products
- New Concepts - New Ideas for existing parts
Output Benefits
- Normally Between 300 - 500 individual Ideas generated (dependent on each project)
- Low cost application of a “fresh pair of eyes” over the product
- MIRA is independent and provides an un-biased opinion based on our extensive multi-disciplined experience
- All savings yielded by OEM remain with the OEM - MIRA has no financial interest in the ideas once the project is completed
General Customer Feedback...
All of our projects are confidential so individual successes cannot be disclosed, but the following examples can be provided:
- All of our clients have, after seeing our work on one vehicle, committed themselves to further work on other models or platforms
- A single idea on one project saved $10 per vehicle, with the design change being implemented before the conclusion of our project
- Another idea exchanged a component by utilising the OEM part bin, resulting in a net saving of $14 per vehicle
- One engineering director indicated, in a thank you letter to MIRA, that a project had achieved a ratio of 10:1 – saving £10 per year for every £1 spent with MIRA
- Another client indicated a combined saving in excess of £3.5 million pounds from a review of a whole product range.
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Case Studies

Safety system integration
for Mercedes-Benz
SLR McLaren

Optimus, our benchmark
HGV cab design

Innovative modular
truck chassis

Tesla high-performance
electric sportscar.
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