Styling & Design.

Vehicle Styling & Design

External cab styling.

The engineering design team at MIRA has over 20 years design experience in BIW, trim and chassis for both cars and commercial vehicles. This core design capability was expanded in 2006 when a formal relationship was established with Torino Design.

Torino Design with its wealth of experience in initial concept styling and feasibility work brings the perfect additional skills to those already held within MIRA.

The combined experience of the MIRA engineering design and analysis teams and Torino Design linked with MIRA’s extensive knowledge in the development and test of vehicles makes us the ideal partnership to deliver turnkey packages of work.

At the concept engineering and engineering feasibility stage MIRA and Torino Design can assess a customer’s requirements and offer a tailored package of work to cover the aspirations of our many global clients.

MIRA is unique in that having over 60 years of experience in vehicle test and development it has an understanding that is second to none outside the vehicle manufacturers in that it can truly interpret a requirement and offer pragmatic solutions for complex engineering issues.

This can be undertaken in the first step with proven techniques in competitor benchmarking and system level target setting. By undertaking large amount of benchmarking MIRA can therefore understand the most applicable and appropriate targets.

These targets can, in the first case, be subjective being set by MIRA experts in ride, handling and NVH. Subjective targets can then be correlated into objective targets using MIRA facilities and targeting agreed products within a matching vehicle segment.

Once targets are agreed that are practical and can be achieved with the previously agreed styling and design feasibility MIRA has the skills to deliver on-going vehicle engineering support for the complete vehicle programme.
 

  • Concept Generation

    Concept Generation image

    The generation of concepts that can achieve the requirements of a product plan is a key phase in any design program. If the planned objectives for costs, timing, aesthetic image, attributes & functions are to be achieved, then an experienced , highly skilled, innovative team of people are required to carry out that task so that the designs proposed can be produced cost effectively with minimum compromise.

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  • Styling & Engineering with Torino Design

    Styling & Engineering with Torino Design image

    Italian styling combined with British engineering is the offering to our customers formed by a partnership between Torino Design and MIRA. 

     

     

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